Terms of Service

1. About these terms

These terms apply when a business ("you") engages Deepbleu ("we", "us") to design, build or run an automation. Deepbleu is the trading name of Seth van Niekerk, a sole trader based in South Africa.

Your agreement with us is made up of two things: the written proposal we send you, which sets out what we will build and what it costs, and these terms. If the two ever disagree, the proposal wins. We work with businesses only, not with consumers.

2. What we do

Deepbleu designs, builds and maintains custom automations and AI-driven systems, including:

• AI automation development
• AI chatbots
• WhatsApp automation
• CRM integration
• API integrations
• Custom workflows
• Consulting
• Website automation
• AI voice agents

Exactly what we will build for you is agreed in writing, in your proposal, before any work begins.

3. Proposals

• A proposal is valid for 30 days from the date we send it.
• The agreement starts when you accept the proposal in writing. Email is fine.
• If what you need changes once work is underway, we will agree the change and any new price with you in writing before doing it.

4. Fees

Our fees have two parts, both set out in your proposal:

• A build fee, paid once, when you accept the proposal.
• A monthly fee, for running, hosting and supporting the automation, for as long as it is live.

Your proposal may also include a free first month, or an allowance of usage (for example, a number of quotes each month) with a set price for anything above it. Where it does, those terms apply as written there.

Fees are in pounds sterling. They do not include VAT or similar taxes, which you are responsible for accounting for where they apply. Usage charges from third-party services are included in the monthly fee unless your proposal says otherwise.

5. Payment

• We take payment through GoCardless (UK Direct Debit) or Stripe (card), as set out in your proposal.
• The build fee is due when you accept the proposal. Monthly fees are taken in advance, on the same date each month.
• Work starts once the build fee is paid and we have the access we need (see section 7).
• If a payment fails and isn't made within 7 days of us telling you, we may pause the automation until it is. We may also charge interest on late payments as the law allows.

6. Timelines

Your proposal gives an estimated go-live date. We will tell you as soon as we know of anything that could affect it. Delays caused by late information, access or approvals, or by third-party services we rely on, move the date on by the same amount.

7. What we need from you

To build and run the automation, you agree to give us, when we ask:

• access to the systems we are connecting to, such as logins or API keys
• your price list, branding and any other content the system needs
• timely answers, approvals and feedback

You are responsible for having the right to share this with us, including any personal information about your customers.

8. Ownership

• What stays yours: your data, your customers' data, your branding and your content, always.
• What stays ours: the automation itself, and our general methods, prompts, code and templates, which we may reuse in other work. We never reuse your data or anything that identifies your business.
• Your right to use it: you may use the automation we build for you for as long as your monthly fee is paid.
• When the work ends: if you ask within 30 days, we will send you a copy of your data in a usable format.

9. Your data and your customers' data

When the automation handles personal information on your behalf, you are the controller and we are your processor. Before any personal information is processed, we will both sign a data processing agreement that meets UK data protection law. It covers how the information is protected, which services handle it, and how it is deleted or returned at the end. Our privacy policy explains how we handle information for our own business.

10. Third-party services

Our automations run on established services, such as Make, Airtable, OpenAI, Google, WhatsApp, GoCardless and Stripe. We choose them carefully, but we don't control them, and we are not responsible for their outages, price changes or changes to how they work. If one of them changes in a way that affects your automation, we will tell you and work with you on a fix.

11. AI output

AI can get things wrong. It can misunderstand what it hears or reads, or produce something inaccurate. We build every system with a check by a person before anything important goes out, for example the office checking a quote before it is sent. You remain responsible for reviewing AI-generated content and decisions before relying on them, especially where they affect your customers, your money or your legal obligations.

12. Keeping it running

We monitor what we build and fix problems as quickly as we reasonably can. We can't promise that an automation will never be interrupted, for example because of a third-party outage, an internet problem, or a change made to one of your connected systems.

13. Limits on liability

Our total liability to you under the agreement is limited to the fees you have paid us in the 12 months before the claim arose. We are not liable for:

• lost profits, revenue or business
• indirect or consequential loss
• loss of data caused by a third-party service
• decisions made using AI output that was not checked

Nothing in these terms limits liability that cannot be limited by law, such as for fraud, or for death or personal injury caused by negligence.

14. Confidentiality

We will both keep confidential any non-public information the other shares during the work, and use it only for the work. We won't pass it on, except to the services needed to deliver the automation, or where the law requires it. This continues after the agreement ends.

15. Ending the agreement

• You can cancel at any time by email. The automation keeps running until the end of the month you have already paid for, and then stops. No further payments are taken.
• We can end the agreement with 30 days' written notice, or straight away if a payment is more than 30 days late, or if either of us seriously breaks these terms and doesn't put it right within 14 days of being asked.
• The build fee and any monthly fee already paid are not refundable, except where these terms or the law say otherwise.

16. Changes to these terms

We may update these terms. For current clients, we will email you at least 30 days before a change takes effect. If you don't accept it, you can cancel before then under section 15.

17. The law that applies

These terms and the agreement are governed by the law of England and Wales, and the courts of England and Wales will deal with any dispute. Before either of us goes to court, we will first try to settle it by talking.

18. Contact

Notices under these terms can be sent by email to Info@deepbleu.co.za, or to the email address in your proposal.